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daastaan

Every thread in Khushnuma carries a memory — of previous generations, of dupattas fluttering in Lucknow’s breeze, of laughter echoing through courtyards.

This isn’t just clothing; it’s a feeling stitched into fabric.

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karigari

Rooted in centuries-old Chikankari traditions, each motif is hand-embroidered by skilled artisans.

Our embroidery is not just technique — it’s legacy, passed from palm to palm.

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safar

From the first pencil mark to the final knot, each piece takes its own sweet time.

Designs breathe and bloom slowly — just like nazms whispered on paper.

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soch

Khushnuma believes in mindful making — limited pieces, low waste, and love that lasts.

Our fabrics are natural, our packaging thoughtful, and our pace gentle — just like our clothes.

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aangan

Scattered across the heartlands of Uttar Pradesh — from Lucknow to its quiet outskirts — our karkhanas are pockets of peace and purpose.

In these sunlit corners, ideas sip chai and turn into heirlooms.

A space of softness, of slow creation — where every stitch is a quiet celebration.

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