Every thread in Khushnuma carries a memory — of previous generations, of dupattas fluttering in Lucknow’s breeze, of laughter echoing through courtyards.
This isn’t just clothing; it’s a feeling stitched into fabric.
Rooted in centuries-old Chikankari traditions, each motif is hand-embroidered by skilled artisans.
Our embroidery is not just technique — it’s legacy, passed from palm to palm.
From the first pencil mark to the final knot, each piece takes its own sweet time.
Designs breathe and bloom slowly — just like nazms whispered on paper.
Khushnuma believes in mindful making — limited pieces, low waste, and love that lasts.
Our fabrics are natural, our packaging thoughtful, and our pace gentle — just like our clothes.
Scattered across the heartlands of Uttar Pradesh — from Lucknow to its quiet outskirts — our karkhanas are pockets of peace and purpose.
In these sunlit corners, ideas sip chai and turn into heirlooms.
A space of softness, of slow creation — where every stitch is a quiet celebration.
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